Press conference in the form of press conferences, press conferences, receptions and so on. In general, the reception is more freedom, some casual, informal some, the atmosphere is relatively relaxed some, it can be held individually can also be attached to other forms, for example, some at the reception held after the reception, or tea. The press conference is generally thematic, with "A reporter asked" as the main features. In addition, the press conference by the head of the implementation of public relations can be, while the press conference generally have a higher level officials to attend. In these forms, the most common is the press conference.

Press conference elements:

● Objective
● target audience for information dissemination
● intended to invite the object
● conference, the size of

A press conference related to something similar, in general, including these main parts:
1, event planning and theme
2, program planning and agenda of the arrangements
3, data preparation
4, the participants invited to communicate and determine the
5, time, venue and scene layout of the implementation of
6, product display, demonstration and information dissemination
7, and the atmosphere control

A clear goal to be reached by the conference, conference type, to determine its size, direction, and basic style.
In general, the following press conference can be divided into several categories, but basically follow the style of the following routines:
1, political - a serious sense of
2, high-tech product categories - with a lively and informal in the
3, Agriculture categories - friendly, green
4, and cultural categories - cultural sensitivity, and a sense of history
5, general industrial products - a sense of science and technology, quality, sense of
6, entertainment - and lively, avant-garde
7, fashion products - the scriptures with the flavor of the times
8, arts and crafts classes - classic, Guzhuo
9, other categories - the style of the corresponding

Second, the establishment of the Preparatory Committee, organize relevant personnel to determine the organization, personnel protection.

A conference involving all aspects of work to achieve mutual links, interconnected and mutually cross, we must co-ordinate arrangements, multi-pronged approach, at the same time, mere existence, is very difficult to complete.

The establishment of the Organization's principles: First, "professional principles", professional people doing professional things Zhirenshanren. For example, the distributor of communication, marketing and sales departments are counterparts. Among them, experts, government officials are generally public relations person in charge of communication, corporate executives came forward, not a separate group. Communication and information media are the public relations departments to prepare the professional expertise, so the press is not a separate group of communication; second is "balance principle", because the incident-based group, the relative balance of the workload of each group; 3 is a "division of labor" principle should be clear division of labor and responsibilities clearly defined in order to prevent the phenomenon of the Selection Committee each addition, attached to the division of labor and horizontal collaboration should be clearly defined; 4 is "flat principles", generally in large events with multiple layers of " pyramid "structure, but in medium-sized activities, appropriate level of most, in order to ensure flexibility, staff do not too much, capable, and efficient order to; fifth is the" system principles ", although temporary organizations, but once it joins the organization, officers should be subject to regulatory constraints.

Conference usually involves various departments, in general, companies or organizations will always have the upper and the Deputy in charge of the Preparatory Committee for a certain position. Executives, and even the top leaders would have some speeches and position. Throughout the event, the relevant departments of the work may in time be in conflict with their daily work have won understanding and support of all sectors is very important.

Organizing press conferences, at stake are more energy and time, conditions permitting, should be invited professional company agent.

Third, determine the time, process and objectives of management, and good feedback and adjust it.

Time control, generally a time schedule (Countdown) a way to represent. Note that the timing of the arrangement should be reasonable, at the same time leave room for, in general, the previous time, the busy schedule to arrange for some to ensure that the back time to adjust and improve.

The event will be a systems engineering, process management refers to the content of the work in the activity between the convergence, coordination and cooperation between its organic combination of process management. For example, in activities, subject matter, meaning can only be determined to determine the agenda, specifications, size, specification can only be determined to determine the number, the number can be implemented to determine the venue, the venue in order to implement the site layout and so on. Process management so that the chief negotiator for the various parts of the whole event has a clear understanding of the key points easy to find work, focus, and difficult, generally the performance of the block diagram.

4, event planning, to determine the theme.

Activities planned include the following:
1, agenda of meetings to plan arrangements for most of the conference is to address the whole process, read articles, routine presentation. In fact, despite the news conference was a formal meeting, but could have done even more active, particularly in the opening of the meeting.

Agenda of the meeting arrangements, pay attention to a compact, coherent, from a practical point of view, the general control in one to two hours is appropriate. In particular, speaking time, speech should be controlled at the manuscript number of words to say a clear length, not too long, nor too short, in practice, between 15 minutes to 20 minutes more appropriate.

2, theme planning conference theme, can have a variety of device originates, commonly appear in the subject directly in "XXX conference" character, while others have a big theme, the following questions is positive, but also a combination of both.

In addition, in accordance with the provisions of relevant departments of the State Press and Publication, any topic, there is "news" in the words of the conference, subject to approval of the State Press and Publication Department. Generally speaking, in practice, many companies leave out the "news" words, using other, said method.

Determine the participants is a very important task, but also a change in more factors, and its changes will affect the size and scale of the entire conference, thereby affecting the various factors that conference. For example, the important figures in the presence and absence may affect the size, or convenience, the meeting location or part of the meeting changed to the airport, VIP rooms, or the time of adjustment. Therefore, it is the overall coordination of the control of "critical point", should a key task.

The choice of participants, services, publish the content of the principle of need, select highly relevant officers. In general, officials have chosen a more substantial figure in his speech, while the experts in that field achievements, or fame great person.

Is briefing journalists, the heavy head, in general, first made a list to be invited in advance to issue invitations a week, and then call to implement. Longer than the sudden news events, can use telephone and fax. After doing a good job implementing the classification statistics.

5 to develop the activities of the planning case and the specific operations programs.

Event planning guide the activities of the case is a strategic and tactical texts used for planning activities. Generally speaking, the meeting was to provide the core members.

Specific operational programs are used to assist the agency within the enterprise or a public relations firm, that guide the activities of specific operations tend to be more detailed and specific to each individual at every step, and even specific to the content of badges, time and specific to the minutes. General meeting of a personnel manual.

6, news release and related information is prepared to provide the information to the media, the general advertising bag or documents in the form of bags, sorting properly, according to the order placed, and then at a news conference before the release to the media, in the order as follows:

1, the meeting agenda
2, news release
3, speeches speeches
4, the company / organization brochure
5, the picture
6, souvenirs (or souvenirs requisitioned from the store coupons)
7, business news directors card (press release for further interviews, press arrive after the contact)

News release include the following:

1, the message is issued. Words shorter, generally less than 1000 characters, release them quickly, and some media in the conference ended less than an hour has been published.
2, newsletters. Lengthy and rich in contents, usually the depth of analysis and highlights. The message does not make it clear the background and other issues can be elaborated. The message is generally one can, newsletters can provide articles from different angles, you can also order the form of answering a reporter's question.
3, background material.
4, image data.
The above information is generally provided in writing, you can also attached to the computer CD-ROM, floppy disk form.
5, important statement. Useful speech for journalists. For example, the maximum head of speech, technology, marketing, leaders in charge of the speeches, and some newsworthy statements by the representatives of the information could also be included journalists, but journalists reporting in order to be useful as a standard.
6, company or organization's brochure.
7, participants VIPs, celebrities materials.

7, timing and site implementation, on-site layout.

Timing in the news planning is an art, release timing different, very different results.
Sometimes, to avoid a major business conference, event, conference, such as "two sessions during the" layout than tense, reporters were mostly has been arranged, time is not guaranteed. Sometimes, approaching in some time will have to, such as the relevance of a big time play a ride on this trend effect.
In addition, in terms of time, generally choose easy to remember the days of people, such as festivals, in January of the beginning of the end, but also to avoid a number of taboos on. If it is Saturday, Sunday or other holidays, can be considered in the afternoon.
The choice of venue, the general consolidated into account the following points:

First, is the taste and style.

Outdoor venue can choose, you can also choose to indoors, but indoor common. Because all aspects of supporting better.
Hotels have different stars, from the perspective of this conference, select the five-star or four-star, yes.
In addition, informal meetings, or from the natural, healthy product attributes closer, you can choose to convene in the summer resort and other places.
Hotel also has a different style, different location, choose the style of the hotel and the conference should pay attention to the contents of unity.

Second, is the practicality and economy.

Conference room to accommodate the number of? The size of the podium? Projection equipment, power supply? Scenery, chest microphone, remote microphone? How related services? Accommodation, wine, food and beverages available? A reasonable price? Is there a waste of space? Etc. These have to be considered.

Third, is the convenience.

Away from the major media, important figures in the distance, accessibility of location, parking convenience?
On-site layout include:
1, the background layout. Theme background plate, content with the theme of the meeting date, and some will be written on the convening of cities, colors, fonts, note that nice color as the base could be enterprises VI.
2, the hotel peripheral arrangement, such as hotels outside the banner, vertical banner, floating air balloons, arched doors, each hotel is different, some permit, some are not allowed.
3, seat placed.
Display mode: conference is generally the podium plus the following desk-style display, and some informal, round-table meeting to discuss the nature of display type. Attention to defining the platform staff. Now, however, many meetings with the podium to speak only the host-bit and seats, VIP sit on the first row of the following ways.
Placing principle: "jobs depend on the higher front, by their own people step aside on the list."
Note that reserved seats, generally would be prepared after some non-table seating.
4, related equipment to be repeated at the press conference before the commissioning, to safeguard against malfunctions.
5, sign and greet: General in the lobby, elevator, corner-guided directions with welcome sign, the general hotel for this service. Good etiquette in advance could be invited to welcome Miss. General Conference participants will be asked to leave business cards, ready to "please gift card" box.

8, field control.

Field control is the general coordinator of response reflects the ability of a ring, in fact, a good coordinator will work to do in front of: first, to prevent the occurrence of variables. For example usually do some training to do some rehearsals beforehand. From a practical perspective, the site of the mutation is often due to miscommunication, ill-considered, as well as the courtesy of the negligence. Should focus attention to these aspects; Secondly, we must be prepared in advance options; again, pay attention to the accumulation site flexible handling techniques.

For the officials to come, dealers must be accompanied and communication, for coming to the press, it should be treated equally, the media can not disclose certain circumstances A right B media are kept confidential. Mining news for individual journalists are not generally suitable to convey to others.

The control of the atmosphere, the general coordinator in a balanced "center of gravity" on the atmosphere lively, the participants will feel comfortable. Another important factor is the host, if it is his chair will be better, but it is often spare any time, so at the press conference, you need to arrange something in advance, prior to fully communicate with the host and let him (her) on the entire the style of the meeting there was general understanding and grasp.

In the product demonstration to explain the process, you can use some modern technology, combined with good schematic, three-dimensional graphics, video, slides, etc. to help participants to understand.

A reporter asked the general, by a principal A person responsible for answering questions, when necessary, such as strong related to professional issues, assisted by others.

In China, most journalists will not mention the issue of mischief, and sometimes even less good faith to make things difficult questions are involved, often feel too exciting. In fact, the questions to reflect the content of the conference's right to understand, grasp the breadth and depth of the reporters standing in the position of the public raised a point of focus, problems and the public interest "points", but also help to disseminate.

Will be preparing a press conference before the general outline of the Question and Answer memo, and the prior consensus, particularly in the primary A and secondary respondent to reach a consensus.

In the conference process, for the reporter's questions should be carefully answered questions about irrelevant or too long, you can halt polite euphemism for the problem related to business secrets, some directly, politely tell it is a business secret, Generally speaking, journalists can also be understood, while others can be tactful answer. Instead of "no comment" approach. For complex and requires a lot of interpretation, can be briefly Dachu points, after the invitation to explore its.

The entire conference should be a formal ending. If the conference scheduled before the end of the dinner or lunch, you should have a cocktail reception or buffet dinner and so on, at the end of the meeting time and place notified by the moderator.

After the conference, Before the banquet, usually in the VIP room arrangements more in-depth interview.